Today’s blog post is going to show you how you can write great headlines, not only for your tweets, but also for your Facebook updates and blog posts.
Whether you want to share Jesus online or get people to click on the links that you share on Twitter and Facebook, you’re going to want to start writing great headlines.
I know that I suffered for years not knowing why people weren’t clicking on the things that I shared, even though I knew that they were good things.
A majority of people today have no idea how to write catchy headlines and they don’t even know why.
But if you begin to do this one thing, you’re going to be a part of a small group of social media savvy people who get thousands of people to click on their links.
What Catchy Headlines Can Do For You
Think about your local news channel. They always use catchy headlines to keep you from turning the channel.
The other day I was watching ABC News and I heard the anchor say, “Up next, are you keeping pills in your medicine cabinet that can kill you or a family member? After the break, a shocking new report accusing a pharmaceutical company of not disclosing all the necessary information on its label.”
Do you think I got up from my couch?
No way! I stayed there glued to the TV, anxiously waiting for all the commercials to end so I can find out if I needed to do a cleanup on my medicine cabinet.
You can do the same thing with your tweets, Facebook updates, or blog titles. The more catchy that they are, the more that people will want to click on your link, especially if your content is good.
One Word of Caution However
Just a reminder, please make sure that you are always ethical when you’re writing your headlines. There are bloggers, news agencies, advertising companies that lure you in with great headlines but the content behind it has nothing to do with the headline.
This is what’s called a “bait and switch” and you should never use this tactic because your readers will never trust you.
Just know that if your readers sense that you are lying to them or overtly exaggerating, they will shut down the browser window on your website faster than you can say, “Hakuna Matata!”
Some Examples of Catchy Headlines
Here are some examples that you can use for your tweets, Facebook updates, and blog titles. They’ve worked for me and I know they’ve worked for lots of others on their social networks and websites.
1) The How To Headline
The how to headline is one that can get you lots of traffic if it’s crafted the right way. This is usually how it goes:
- How to [insert something that your reader will be interested in] or
- How to [insert something that your reader wants] by [doing something – make sure it sparks the reader’s curiosity by not being too specific]
- How to create fantastic headlines that get clicked on by boatloads of people
- How to bring people to Christ without ever meeting them
- How can we love people into the Kingdom online?
2) The One Headline
The one headline singularly focuses on either something positive or negative that is of interest to your reader. It usually goes something like this
- One [insert one thing that’s either positive or negative] and [optional: how to change it]
- One mistake people make on Twitter and how to fix it
- One surprisingly positive thing that happens to you when going through a trial
- One social media mistake some Christians are making that’s affecting their relationship with God
3) The Sensational Headline
People are drawn to read things that cause them to feel extreme emotion, even if they’re negative.
It usually looks something like this:
- [insert sensational headline that sparks the reader’s curiosity and emotion]
- There is absolute proof that Yeshua (Jesus the Christ) rose from the dead! (My friend’s blog, Greg, had an EPIC article on it last week)
- Video on making your baptism stylish causes Christian outrage
Next Action Step
The next time you’re composing a status update on Twitter or Facebook, or when you’re writing a blog post, stop and think about the headline.
Is your headline catchy? Will it spark the interest of your followers and friends?
Spend some time thinking about how to make a great headline and then measure the difference in the number of clicks, retweets, or Facebook likes that you get. You’ll notice a HUGE difference.
There’s more examples of headlines to come after the New Year.